Google TV Streamer Gets a $50 Price Increase

Google has quietly increased the price of its Google TV Streamer (4K), making the two-year-old streaming device significantly more expensive.

The device now costs $149.99, up from its original $99.99 launch price. That represents a $50 increase, or roughly 50 percent. The new price is already reflected at the Google Store and Best Buy, while Amazon was still listing the device at its previous price when the reports emerged.

Google TV Streamer Price Jumps to $149.99

The Google TV Streamer launched in 2024 as Google’s replacement for Chromecast. Despite being on the market for around two years, the hardware has not received a major successor or redesign.

Google has now raised the price of both the Porcelain and Hazel versions to $149.99.

Why Did Google Raise the Price?

Google has not publicly provided a specific explanation for the price increase.

The move comes during a broader period of rising hardware prices. Technology companies have increasingly pointed to component shortages and higher manufacturing costs as factors behind price increases across consumer electronics.

Google has also recently increased prices on other hardware products, including its new Pixel 11 lineup.

Google TV Streamer Still Has Useful Features

Despite its age, the Google TV Streamer remains a more capable device than the older Chromecast models it replaced.

It supports 4K streaming, includes 32GB of storage and 4GB of memory, has an Ethernet port and doubles as a smart-home hub with Thread and Matter support.

Google also introduced a significant smart-home update for the device earlier this year, adding Thread 1.4 support.

Is the Google TV Streamer Still Worth $150?

At its original $99.99 price, the Google TV Streamer was relatively easy to recommend.

At $149.99, the value proposition is less compelling, particularly because the hardware has remained essentially unchanged since its 2024 launch.

Buyers who can still find the device for $99.99 at retailers such as Amazon may want to consider purchasing it before those remaining units are repriced.

The price increase also makes competing streaming devices more attractive, especially for consumers who don’t need Google’s smart-home features.

Bottom Line

Google’s unexpected $50 price increase makes the Google TV Streamer considerably more expensive without introducing a corresponding hardware upgrade.

For now, shoppers may want to compare prices across retailers before buying. If the original $99.99 price is still available, it represents a significantly better deal than Google’s new $149.99 asking price.